How to optimize your online performance

Question

Accepted Answer

In A/B Testing, we take a hypothesis – such as “changing the font will make this digital experience convert better” – and put it to the test. We create 2 (or more) variants of a digital experience, present each to a part of our audience, and measure the results. Was our hypothesis confirmed? If yes, that’s great, we can roll out the change to all users. If not, we’d better just leave things as they were.

The case for more experimentation in your business

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