Modern websites make use of a wide array of third-party services to provide functional elements that customers can engage with, or to provide important business insights for your stakeholders. Third party services can deliver significant customer and business value, but they shouldn’t affect your website’s performance.

Niteco Performance Insight provides detailed reports on how the assets needed for such services are loaded and executed - and how that affects your users. Poor implementation of third-party scripts (such as Facebook tracking, Google analytics and a host of other services) can result in longer loading times, cumulative layout shift (where content moves around as external content/ads load) and other negative user experience issues.

The browser waterfall view in Niteco Performance Insight shows you at a glance which third-party services may impact your load (see a Google script in yellow).

Gaining insight into these negative behaviors and being able to identify the cause is invaluable to your development team. It allows you to resolve the experience issues whilst not sacrificing the functionality these services provide to your customers and your business.

Blocking times in the load visualization can lead you to the points that cause irritation for your users.

Focusing on the clear areas of improvement with which this powerful diagnostic capability presents you is a great starting point for any website improvement project, so don’t hesitate to try it out now!